Pinch-Hit Marketing
Pinch-Hit Marketing provides marketing expertise for technology companies in transition due to growth, investment or M&A.
We help our clients plan, build and execute highly effective marketing and sales campaigns by aligning strategy and tactics and implementing proven methodologies and processes.
Whether on a contract basis or as an interim part of your team, we make certain you see real progress when you most need it.
What We Can Do for You
Market Analysis
• Customer analysis – primary and secondary audiences, key influencers, trends, needs, existing perceptions of the brand and brand category
• Competitive analysis – market position, brand position, brand promise, brand personality, strengths, weaknesses
Marketing Strategy
• Brand identity – mission and vision, brand promise, brand personality, brand position
• Customer personas – customer demographics, behavioral patterns, emotional triggers and motivations for purchase
• Value proposition – functional benefits, emotional benefits, features, end results, differentiators
• Market position – frame of reference, point of difference, reasons to believe
• Messaging — Key messages identified and prioritized according to audience, segment, service, etc.
• Brand architecture – independent product brands, overarching corporate brand
Marketing Tactics
• Brand systems – name, descriptor, domain name, tagline, imagery, logo
• Online systems – website, blog, social channel formats, PR strategy
• Collateral – presentations, thought leadership, papers, product/service fact sheets, proposals
• Event guidelines – Tradeshow concept and team coordination, core messaging, staff “walk and talk” planning, exhibit design
Event Strategy and Execution
• Event planning – Conceptualization, development and execution.
• Financial planning – contract negotiation, budget development and management, expense control, and measurement.
• Event marketing – Audience acquisition, internal communication, partner outreach.
• Event management – Project management and onsite event logistics.
Product Leadership
• Product management – using agile techniques and Pragmatic Marketing methodologies.
• Buyer profiling, product positioning and messaging
• Business case development and prioritization
• Product lifecycle process improvement
• New product/solution launch programs
Who We Are
Bob Little
Bob is a senior marketing and product strategist and a hands-on leader. For the last 20 years he has helped bring to market innovative technology products and services for legal, compliance and risk management companies. Bob has successfully owned all aspects of the marketing mix including understanding market opportunities, definition of product requirements, solution launch and sales enablement, positioning and messaging, building market demand and revision of strategy based on iterative analysis of results.
Shirley Little
Shirley is a highly effective and innovative marketing and event management professional with 20 years experience. She has proven excellence in delivering events of all types including executive forums, customer and partner events, targeted regional and virtual seminars, employee training meetings, unique special events, analyst briefings and large scale, multi-day conferences. Shirley designs event strategies to match corporate objectives and audience needs and has a strong track record of consistently attaining record-breaking attendance and high accolades from attendees while ensuring marketing objectives and financial results are achieved.
Some of Our Clients
ProService Hawaii
CloudNine Discovery
Consilio
Advanced Discovery
RenewData
Forcepoint
RJMetrics
Imperva
CULytics
Citrix
Innography
Gigamon
Rimini Street
BMC
BoardMaps
Cisco
Austin Technology Council
Contact Us
Contact us today to discuss your business vision in more detail and how we can assist in moving that forward.
Pinch-Hit Marketing 